AARON WEBBER TWITTER SERIES

While the current reputation and direction of the Sonic games themselves has yet to be proven, the social media accounts have created a sense of confidence in Sonic fans and non-Sonic fans (i.e people who like certain games but don’t really follow the series extensively, and might fall out of loop sometimes) through their bold attitude.Īdditionally… The social media accounts are helping to restore Sonic’s sense of “identity” Interest in Sonic was dying down as people started to feel the franchise was on another downward spiral since Lost World. This is great, especially coming off the lukewarm reception of Sonic Lost World, the critical and commercial disaster of Sonic Boom: Rise of Lyric, and the failure and eventual cancellation of Sonic Runners. That’s more people following these accounts and, while the memes and such keep people interested and are likely why many people follow the accounts, it also means more people are being exposed to the actual promotional posts regarding new Sonic games, events, and products. Regardless of a person’s personal stance on the matter though, Aaron Webber has stated that the the numbers for the accounts “have doubled” since he started to implement his new approach to these accounts.

Most people love or don’t mind it, but there are quite a few people who are skeptical about this approach to social media marketing, or outright think it’s bad for the franchise. There is a bit of a divide regarding the current direction of these social media accounts. Is it good for the franchise, or is it going to hurt its reputation with all of the “unprofessional” behaviour?įirst off, let’s get one, undeniable fact out of the way… More people are interested in Sonic now than they were before In this article, I would like to discuss what this current direction for the Sonic social media could mean for the Sonic brand as a whole, and the role the social media accounts play in Sonic’s branding. What most people associate Sonic’s social media with these days. Things like this happen regularly, and are essentially considered the norm for Sonic’s social media accounts these days. 9 quite directly on not one, but two occasions. From banter with fans, posting memes, holding meme contests and cheekily calling out critics with unfair criticism towards the Sonic franchise. The Sonic social media accounts have gone on to get up to all sorts of antics.

QddojNX8pCĪfter that, the rest is history. But after a few days into June, fans started seeing things like this all over the Sonic Social Media Shadow Kanji is best girl. It was mostly the same promotional posts to keep people up to date on the latest products under the Sonic brand, and casual fans really wouldn’t have known that someone different had taken control of the account, unless they were informed of it. For a little while, there wasn’t really any noticeable difference in how the accounts were run. Webber had worked for the company in the past, but briefly left during 2014 He became the PR & Social Media Manager of the Sonic the Hedgehog brand. Kellie Parker, the previous Sonic Social Media Administrator who had been responsible for running the accounts for an impressive 7 years, left SEGA and in her place, Aaron Webber (also known as “RubyEclipse” on various SEGA, Sonic, and gaming forum communities) returned to SEGA. It was at this time that the “keys” to the Sonic social media accounts switched hands. Then June 2015 rolled around -at the speed of sound. It’s perfectly fine and it’s great for keeping up to date with your favourite brands, but rarely will anything excite you or surprise you or create any sort of major buzz.Īnd this applied to the social media accounts for Sonic the Hedgehog ever since social media on the Ｉnternet became a big part of brand marketing. Usually it’s just bunch of promotional posts keeping people up to date on the latest products, announcements of special events, polls, competitions, and the odd post that shares a lucky fan’s artwork. When you think about social media accounts for major franchises and brands, both in the games industry and outside of it, you don’t really expect anything too extravagant. Social Media & Sonic: More Than A Meme SOCIAL MEDIA & SONIC: MORE THAN A MEME

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